We got tired of watching good strategy die in the hand-off.
ORVO Co. was built by operators from inside industrial, mobility and infrastructure businesses — the categories where marketing has to survive a dealer network, a procurement committee and a plant shutdown, not just a brand review.
That experience produced one conviction: advice is worth very little until someone is accountable for what happens to it. So we hold all four layers — thinking, communicating, instrumenting and making — and we benchmark the vendors we manage on the client's behalf rather than protect them on ours.